Part 1: The web site blues.

Why your web site matters, and what you can do to improve it.

Yes, I know this is sort of, duh, but! Some people don't realize how critical their web site actual is.

This includes why you will lose clients, just because you have a poor web site. Yes, it matters. OK, here's the scoop.

The questions and the answers.

#1 - Is your web site easily navigable?

If your web site is not easily navigable, you can say good bye to at least 3/4ths of potential customers.

This is true, if you had a hard time navigating through Wal-Mart and you kept on getting lost, and you couldn't buy anything, or get any information on an item, you would leave that store, and never return, right? I know that I would.

So, make sure that your navigation is easy. Now you ask, "how do I know if it's "easy". There are two ways of doing this... 1, message a friend, ask them to take a look at your web site, and ask them how the navigation is.

I personally use 2, make sure that EVERY link is the same on every page. It's that simple, follow that rule, and you'll be on the green every time.

#2 - Spelling mistakes.

This is probably, the thing that turns off potential customers the most. My self, I hate seeing typos, it makes me think that the "brains" behind the project are, well, inexperienced, and are only in it for the fast buck, or are just lazy, which means support will be bad most likely.

So, proof read your web site, 3 - 6 times, even get a friend or a customer to proof read it for you. This is a must.

#3 - Small sized pages.

Yes! Stop with the flash people, it's not impressing anyone, it only annoys people. And it's a hassle for users like me who still have dial-up. Optimize your site so that it loads as quickly as possible. This will also make potential customers think that your service is really fast. This is a plus.

So, I suggest that you dump flash all together, a little here and there is OK, but don't get excessive, it's very annoying. And it takes forever to load., and is distracting.

#4 - Price variation.

OK, this is very, upsetting, annoying, and very confusing to potential customers.

If you saw "Buy now for only $14.99 Per Month! Click Here To Order!" And then you click it, and they try to charge more then they advertised, what do you think? It's crazy! And a complete turn off. Really, guys, it's seem as a scam, or, an idiotic company that can't even manage their web site correctly.

#5 - To be continued...

The different types of clients.

Well, I think that this factor gets looked over, much too often, even by myself.

Have you ever noticed the different the type of clients you receive when you own a "cheap" host, compared to an "expensive" host?

I Have!

There is a huge difference.

When you own a "cheap" host, you tend to receive, well, "slummier" clients. These hosts also tend to have more problems then the more "expensive" hosts.

The "cheap" hosts clients are also more likely to use their allotted disk space and data transfer, this all adds up to higher CPU load, more ram usage, etc... The more expensive hosts clients tend to use only what is needed, not the unnecessary, lower CPU loads, lower ram usage.

Lets look at the support area, the "cheap" hosts tend to have trouble in this area, either they have to many clients with not enough revenue to cover their support costs, or, they pickup clients that need their hand held through this new amazing yet horrifying experience. So, they're is a "flood" of support tickets. Now look at the the "expensive" hosts. They have priced their plans to fit their business plan, their support costs, and still maintain a decent profit. And they tend to pick up experienced clients.

Are you hearing me?

I could go on, and on, and on. But it's simple. These little things add up!

Cheap hosts are almost doomed for failure in today's market. It's just a fact. They try to offer to much for to little, they get top heavy, and end up going out of business. And if they do turn a profit, it's probably very... Miniscule? Therefore making it a waste of time.

Expensive hosts are harder to start, but, once they get going, it's a force to be reckoned with! They can afford the extra support costs, they can afford to pay employees, they can afford that big fat advertising bill, and they still turn a decent profit.

This is definitely something to ponder... Do you want to take the for the quick cheap buck? Or do you want to build and establish a successful web hosting business. It's up to you, I've laid out only MINOR pro's and con's.

You have the power. Use it!